Light influences our behavior and brings added value by defining brand identities. It draws attention to the products and turns shops into landmarks, places of interest. GDS Lighting develops solutions that allow the use of light in a targeted manner, affecting the buyer’s choices and behavior.
The lighting in retail environments should take all areas of a modern store into consideration, such as window displays, shelves, dressing rooms, transit areas, receptions, cash registers, and bathrooms. Flexibility in its application is essential for best results in terms of better perception by the purchaser and in terms of better energy saving in general.
Within the store area, general lighting should be properly combined with eventual light accents. These in fact have the fundamental task of highlighting specific areas or certain products. The correct balance between general lighting and accent lighting caters for optimal visual conditions and a bettered presentation of the items for sale.